You can have the best creative idea in the world, but if it’s not in front of the right people at the right time, it’s ineffective.

We believe:

  • in transforming the way brands approach and buy media.
  • that our expertise in media is complemented by our ability to form, grow, manage and leverage relationships that benefit clients, their customers and their communities.
  • in companies who are driven to enhance the lives of their customers and communities.
  • that you can be good at doing good, especially when it is driven by clear, honest communication and strong ethics.

At White Advertising, we understand that an agency is no better than what their clients think of them.  Luckily, our clients are pretty thrilled with our work.


The YMCA of Greater Charlotte has partnered with White Advertising for nearly two decades. Not only do they have a keen understanding of our business and our mission, they also have experience working with a shared services model like ours. Karen and her team understand the importance of quick turnaround, high-quality thinking and execution – they are nimble, smart and professional. And a lot of fun.

Charla P. Muller
Vice President of Marketing & Brand Strategy
YMCA of Greater Charlotte


I believe in hiring the best … and then letting them do their best!

Karen first handled my advertising over 23 years ago when I was working for a different company. The strategies and recommendations of White Advertising are always solid and well thought out, I can count on them to do what they say and I like their unique approach to media buying and working with our media partners. They are dedicated to understanding our business and designing a media plan that best serves our needs. White Advertising represents Standard Pacific Homes with the highest standard of integrity and with a commitment to produce growth and results for our business.

Krista Long
Director of Marketing
Standard Pacific Homes

Massage Envy logo square

Since 2010, Massage Envy owners and I have considered White Advertising to be a trusted marketing partner. We are a very labor-intensive account with our 5 co-ops: interfacing with many owners and complying with all corporate requirements. We value their expertise, commitment, service and integrity and have seen tangible results as a result of their strategic approach to our advertising. We feel Karen and her team are as passionate about the success of our company as we are!

Jim Fitzsimmons
Regional Developer
Massage Envy – North Carolina


White Advertising is a highly valued part of Goodwill’s strategic marketing communications process. They’ve provided keen insight on how to best target and communicate with our audiences, while offering creative, out-of-the box solutions on maximizing available resources.

White Advertising’s unique, insightful and strategic approach to the work reveals that their team truly has their clients’ best interest at heart.

Angela Y. Amos
Director, Marketing & Communications
Goodwill Industries of the Southern Piedmont